The Shepherd University MBA Program will host a day-long Summit: “Re-Inventing West Virginia: Respecting the Heritage and Realizing the Future” on Saturday, March 18, 2017 on the campus of Shepherd University in Shepherdstown, WV. This Summit will discuss and analyze ways to overcome traditional challenges to the State in order to position and brand West Virginia as a State that is attractive, beautiful and successful. This Summit will address West Virginia’s economy as it is impacted by education, technology, energy, tourism, and marketing. Finally, utilizing these discussions and analyses, a branding forum will summarize the highlights and provide a plan for the future success of Almost Heaven, West Virginia! Four one-hour long forums will be held. Education and Technology’s Role in Re-Inventing WV Energy’s Role in Re-Inventing WV Marketing and Branding’s Role in Re-Inventing WV Tourism’s role in Re-Inventing WV For more information or to register, visit www.shepherd.edu/mba-summit.
This event showcases the wide variety of attractions, activities, and events in the mountain state- from lodging and dining to outdoor recreation, culture and heritage. Contact Vicki Vaughan at 304-957-9225 or Meghan Smith at 304-957-9344 for more information.