Gov. Justice Announces New Partnership with Bethesda Softworks
Tourism Office announces plan to promote the highly anticipated Fallout 76, an upcoming West Virginia-based video game
CHARLESTON, WV (Oct. 11, 2018) – Governor Jim Justice and the West Virginia Tourism Office today announced a partnership with award-winning video game publisher Bethesda Softworks® for promotion of its upcoming release of Fallout® 76, an online open world video game set in post-nuclear West Virginia.
The video game, which was announced in June via a trailer set to a 1940s-inspired version of John Denver’s famous “Country Roads,” is the latest game in the iconic Fallout series and will be the largest and most ambitious yet.
“It’s finally time the rest of the world sees what a gem West Virginia is,” said Gov. Justice. “For years, I’ve been saying we have it all: beautiful scenery, the best people you could ask for and more. And now, we get to share a piece of that with people all over the world through the unique lens of this video game.”
The Tourism Office, in partnership with Bethesda, will be creating advertising strategies to both educate players about West Virginia’s unique landscape and culture, as well as offer them an open invitation to visit the state over the coming months. The game promises to be an international sensation for players, and the Tourism Office is capitalizing on the opportunity to reach a new, engaged audience.
“I think the world was caught by surprise when Bethesda released the trailer with an eerily beautiful post-apocalyptic West Virginia set to a slightly more futuristic version of our state’s anthem,” said Tourism Commissioner Chelsea Ruby. “In just a matter of hours, the internet was abuzz with West Virginians excited to see a glimpse of home and gamers excited to learn more about their new, beautiful virtual destination.”
Since the trailer’s release in June, Fallout fans all over the world have been strategizing for the highly anticipated November release of the game. Many have spent countless hours watching the trailer and speculating about which parts of the state will be featured, with dozens of locations and folklore monsters already named.
“Our goal is to welcome each and every one of the game’s players to Almost Heaven,” Ruby said. “Bethesda has been a terrific partner since day one. They’ve really embraced West Virginia and its beauty. We believe this unique partnership has tremendous potential to bring folks to visit the Mountain State.”
More details on the promotional partnership will be announced in the coming weeks. Cross promotion will include advertising and touring opportunities. For more information, visit WVtourism.com/Fallout76.
Fallout 76 launches Nov. 14, 2018 on Xbox One, PlayStation® 4 computer entertainment system, and PC. For more information, visit http://www.fallout.com.
About ZeniMax Media Inc.
ZeniMax Media is a privately owned media organization headquartered outside Washington DC with international publishing offices in London, Paris, Frankfurt, Eindhoven, Hong Kong, Tokyo, and Sydney. Through its subsidiaries, ZeniMax Media creates and publishes original interactive entertainment content for consoles, PCs, and handheld/wireless devices. ZeniMax Media divisions include Bethesda Softworks, Bethesda Game Studios, id Software, Arkane Studios, Tango Gameworks, MachineGames, ZeniMax Online Studios, ZeniMax Europe Ltd., ZeniMax Asia K.K., ZeniMax Asia Pacific Limited, and ZeniMax Australia Pty Ltd. For more information on ZeniMax Media, visit www.zenimax.com.
About Bethesda Softworks
Bethesda Softworks, part of the ZeniMax Media Inc. family of companies, is a worldwide publisher of interactive entertainment software. Titles featured under the Bethesda label include such blockbuster franchises as The Elder Scrolls®, Fallout®, DOOM®, QUAKE®, Wolfenstein®, Dishonored®, The Evil Within™, Prey® and RAGE®. For more information on Bethesda Softworks’ products, visit www.bethsoft.com.
About Bethesda Game Studios
Bethesda Game Studios is the award-winning development team known around the world for its ground-breaking work on The Elder Scrolls series and the Fallout series. Creators of The Elder Scrolls IV: Oblivion®, the 2006 ‘Game of the Year’; Fallout® 3, the 2008 ‘Game of the Year’; The Elder Scrolls V: Skyrim®, the 2011 ‘Game of the Year’; Fallout® 4, the winner of more than 200 “Best Of” awards including the 2016 BAFTA and 2016 D.I.C.E. Game of the Year; and Fallout Shelter™, the award-winning mobile game with more than 100 million users. Bethesda Game Studios has earned its reputation as one of the industry’s most respected and accomplished game development studios. For more information on Bethesda Game Studios, visit www.bethesdagamestudios.com.
The Elder Scrolls, Skyrim, Oblivion, Bethesda Game Studios, Dishonored, Arkane, The Evil Within, PsychoBreak, Tango, Tango Gameworks, MachineGames, Prey, Nuka Cola, Bethesda Softworks, Bethesda, ZeniMax and their related logos are registered trademarks or trademarks of ZeniMax Media Inc. in the United States and/or in other countries. Fallout and its related logos (including Vault Boy) are registered trademarks or trademarks of Bethesda Softworks LLC in the United States and/or in other countries. id, id Software, id Tech, DOOM, QUAKE, Wolfenstein, RAGE and their related logos are registered trademarks or trademarks of id Software LLC in the United States and/or in other countries. Other product and company names referenced herein may be trademarks of their respective owners. All Rights Reserved.