Inspired by John Denver’s song, “Take Me Home, Country Roads,” the beloved anthem is an ode to West Virginia’s scenic beauty and warm hospitality.

Licensing Inquiry Form

The West Virginia Department of Tourism holds registered trademarks on its official brand elements. If you’re interested in creating a product featuring one of these marks, please complete the inquiry form below to receive more information on the licensing application process. Our team will review all submissions, and no products may be produced or sold until written approval is granted.

Form for Retailers Manufacturing Items

For questions regarding Almost Heaven wholesale merchandise, please contact Jessica Dolan at jessica.l.dolin@wv.gov.

For questions regarding licensing, contact our General Counsel at jane.charnock@wv.gov.

Explore Frequently Asked Questions

What are the general design principles?
  • Merchandise must reflect the brand’s visual identity through the use of brand colors, graphic style or harmonize with the existing brand.
  • All artwork must be original.
What are the approved artwork styles?

Illustration-Based Artwork

  • Line Art
  • Vector illustrations
  • Hand-drawn or digital sketches
  • Iconography
  • Stylized character art

Graphic and Abstract Styles

  • Patterns and Textures
  • Typography-only designs
  • Abstract representation of real objects (no photorealism)
  • Avoid gradients, shadows, or complex textures that require photographic halftones.

Logo Usage

  • Logos must follow brand guidelines for spacing, color and placement.
  • Logos may not be combined or overlap with graphical elements.
  • Distortion, warping or unauthorized effects are not permitted.
What is considered prohibited content?
  • No screen-printed photographs of any kind
    • This includes full-color photos, black and white photos, filtered photos, or stylized photo reproductions.
    • Photo collages, photo cutouts, or photo-based textures are also not permitted
  • No AI-generated photographic imagery unless it is converted into an approved non-photographic style
  • No copyrighted or unlicensed imagery.