Industry Information

The West Virginia Tourism Office is an agency under the West Virginia Department of Commerce designed to promote West Virginia as a world-class travel destination and support the tourism partners by finding ways to increase the industry’s overall economic impact. As such, the Tourism Office offers industry partners a wide variety of promotion and development services.

Governor’s Conference on Tourism

The Governor’s Conference on Tourism is held annually and provides an opportunity for West Virginia tourism industry partners to come together to find new and innovative ways to promote West Virginia as a world-class travel and tourism destination.

Partner Extranet & Industry Newsletter

The best way to stay in the loop is to sign up for the Tourism Office’s Partner Extranet and Industry Newsletter. This web platform provides partners access to their business and event listings on as well as request materials from the Tourism Office, catch up on previous Industry Newsletters, and view research and reports. Click below to sign up for Extranet access and receive our Industry Newsletter.

Sign-Up for Newsletter & Extranet Access

Advertising Assistance

Matching Advertising Partnership Program

Application cycles for the Tourism Matching Advertising Partnership Program (MAPP) have closed. The Tourism Office is now offering partners advertising assistance through a new cooperative advertising program model. Learn more about the dollar-for-dollar match and current advertising opportunities available.

Cooperative Advertising Program

The West Virginia Tourism Office cooperative advertising program provides partners with the opportunity to leverage state resources and brand identity to advertising individual destinations, attractions and events.

Photography Assistance

The West Virginia Tourism Office is happy to provide photography assistance to industry partners to help in promotion efforts.

Research & Reports

In an effort to assist industry partners, the Tourism Office conducts numerous research studies each year. The results of those studies are available to partners at no cost.

Economic Development Assistance

The Tourism Office is committed to helping existing tourism businesses thrive in West Virginia and also works closely with the West Virginia Development Office to recruit new tourism assets to the Mountain State. We have close partnerships with the Development Office, Small Business Development Center, Economic Development Authority, Division of Highways and other government organizations that can help address your development needs.

Get in Touch

Industry Trainings

Join the Tourism Office for monthly industry trainings. Topics are announced quarterly and cover a range of information from data and tracking to marketing trends to business assistance and more!

Regional Meetings

The Tourism Office hosts annual meetings at each travel region in West Virginia. These meetings serve as an opportunity to share Tourism Office updates and learn more about local partner projects and needs.

Film Assistance

The Tourism Office serves as the state’s ambassador to the film industry. Learn more.

Public Relations Assistance

The public relations team at the West Virginia Tourism Office is always happy to help with media requests and offers a variety of promotion services  to industry partners, events and fairs & festivals across West Virginia:

  • Access to a robust library of photos and b-roll footage
  • Assistance with story pitches to travel writers and journalists
  • Blog posts to be featured on website and social media
  • Social media promotion
  • Custom travel itineraries for trade shows and promotion
  • Local event support

Contact the public relations team today!

WV Explorers

The West Virginia Tourism Office blog aims to create content that is inspirational and informative for visitors wanting to learn more about our state. In an effort to showcase the wide variety of knowledge and expertise found in West Virginia’s tourism industry, all partners are welcome to participate and submit posts for the WV Explorers blog section. If you are interested in serving as a guest blogger, contact the public relations team today!

Vacation Guide

The West Virginia Vacation Guide is a lifestyle travel publication designed to showcase all of our state’s travel regions and vacation destinations. Guide-specific questions can be directed to the Tourism Office public relations team.

West Virginia Tourism Commission

The West Virginia Tourism Commission serves as an advisory council to the West Virginia Tourism Office.  The Commission meets quarterly.

Tourism Day at the Legislature

Each year, representatives from the travel and tourism industry gather at the State Capitol Complex for Tourism Day at the Legislature, an event designed to bring awareness to the significant economic and social impact tourism has in West Virginia. Learn more.

Welcome Center Services

The West Virginia Tourism Office operates eight welcome centers across the state. Welcome centers offer brochure distribution to local partners.

Questions? Contact a Tourism Office member