Book An Individual Assistance Appointment

Looking for guidance on how to tap into grants and tax credits your next big project? Do you need help accessing funding for staff training? Or, are you looking to expand your markets? We know you can’t always get the help you need in large meetings, so we’ve assembled three all-star teams to help get you the individualized assistance you need.

Schedule an appointment with our teams of industry experts to get down to the details – specific to your destination or organization’s needs. Explore the available topics below, and book your appointments today. Act fast because spaces are expected to fill up! If the type of appointment you’re interested in is full, click here to join the waiting list.

Economic Development

Meet with a team of experts to discuss economic development and workforce opportunities available in West Virginia. Together, you’ll develop actionable plans to drive sustainable economic growth for your organization or community.

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Cooperative
Advertising

In this appointment, you will learn how to participate in our Cooperative Advertising Program, which is a public-private partnership program that allows industry partners to tap into state funds and resources to promote themselves and steer travelers in their direction.

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International
Tourism

During this appointment, you will meet with Sean Bayliss of International Tourism Resources Group and Gisa Kusserow-Hanson of AlliedTPro. Together, you will tailor solutions to attract diverse travelers and learn how to navigate the evolving landscape of international tourism.

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Social Media
Audits

During this appointment, you’ll dive into a comprehensive review of your current social media presence. Then you’ll strategize actionable steps to optimize your social media strategy and enhance your online presence effectively.

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Meet the Experts

Economic Development Team

Meghan Smith

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Meghan Smith is a Business Attraction Manager with the West Virginia Department of Economic Development. In her role, Meghan works to recruit new businesses to West Virginia, with a specialization  in the aerospace industry. She is also involved with tourism, film and housing industry development tax credit programs that are managed by the WV Department of Economic Development. Before joining the department, Smith worked in marketing and communications for the West Virginia Department of Tourism and the Girl Scouts of Black Diamond Council. Smith holds a Master’s degree in Integrated Marketing Communications and a bachelor’s degree in advertising from West Virginia University and is a native of Charleston, West Virginia. Meghan lives in Charleston with her husband Nathan, and their 2 cats, Mango and Goldie, and dog, Porter.

Kristen Beverage

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Kristen Beverage, WV Recreational Economies Initiative Manager at Partner Community Capital, resides near Marlinton, WV, nestled deep within the Monongahela National Forest.  Kristen’s career includes her role as Business Advisor at the WV Women’s Business Center, serving as Executive Director at the Snowshoe Foundation, and experience at the US Forest Service where her passion for trail development and conservation was cultivated. She holds an MA in Applied Community Development and earned her undergraduate degree in Finance from WVU. She advocates for sustainable recreation and rural economic vitality. For leisure she enjoys hiking with her fiancé and daughter, trail-running and camping.

Louis Argento

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Louis was born and raised in Fayette County, WV where he grew up in a family-owned grocery store. He learned early on the challenges and rewards of small businesses and entrepreneurship. After graduating from WV Tech with a B.S in Accounting, Louis found his way into the world of finance where he worked for nearly 20 years as a Small Business and Commercial Lender for various banks based in Charleston, WV. Louis worked with numerous small businesses during this time assisting with their lending and credit needs while learning and consulting about operations, management styles, capitalization, marketing and other aspects of small business. In January 2023 Louis jumped at the opportunity to work for Partner Community Capital (PCAP) as Business Services Coordinator for the West Virginia Recreational Economies Initiative (WV REI). In this role Louis works closely with Small Businesses and Non-Profit Organizations who operate in the Tourism and/or Recreation sectors of Southern West Virginia’s economy. Specifically, Louis provides business and financial advisory services and administers third-party Technical Assistance funding to WV REI clients.

Cooperative Advertising Team

Destiny Workman

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Destiny Workman serves as the Cooperative Advertising Coordinator at the West Virginia Department of Tourism. In this role, she runs the Cooperative Advertising Program, a public-private partnership program designed to increase awareness for the state and its tourism businesses through joint advertising opportunities. Through her time at the Department, she has experience executing paid media strategies within the travel and tourism landscape. Destiny earned a B.A. in Integrated Communications from the University of Charleston. As a West Virginia native, Destiny gets to do what she loves daily — promote the wonders of the state’s scenic landscapes, charming culture, and unforgettable adventures.

Kaycee Lantz

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Kaycee Lantz serves as the Advertising Coordinator for the West Virginia Department of Tourism. She earned her bachelor’s degree in Advertising and Public Relations from West Virginia University and is very passionate about partner communication, creative execution and media strategy. Originally from Charleston, West Virginia, Kaycee is honored to be a part of the mission to promote the gorgeous Mountain State alongside fellow visionaries.

International Tourism Team

Sean Bayliss

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Sean (pronounced Seen) is the President of International Tourism Resources Group (ITRG), a company focused on the Education, Promotion, and Development of Inbound Tourism in the United States. In this role, he looks to further US companies and organizations’ knowledge and understanding of how to successfully enter and work with the International Tourism Industry. 

Currently, ITRG works with Brand USA on product development and education initiatives; US Travel is developing their Marketing and Technology Pavilion at IPW, West Virginia, to develop global awareness and grow international tourism into the state, and business development for Papillon Helicopters in Las Vegas, Nevada.

Before founding his own company, Sean accumulated a wealth of experience in the Inbound Tourism Industry, holding key positions with industry leaders such as GTA Travel, AlliedTPro, FTI (meeting Point USA), Bonotel Exclusive Travel, and Americantours International. His diverse array of responsibilities in these roles covered Product Development, Sales and Marketing in Groups and Meetings, Escorted Tours, and FIT fields.

Sean has held positions on many industry boards including IITA, US Travel and IPW advisory, as well as being a recipient of The Stanley Fisher Award for contributions to tourism and is a 3-time Chairman’s Circle Honoree.

A native of the United Kingdom, Sean moved to the United States in 1991 to pursue his career in tourism after many years working in destination services in Europe. Sean enjoys cooking and has been writing a cookbook for 8 years. ” One day, it may get published, and I can retire,” he says.

His favorite quote is, “The sky is not the limit, the limit is your vision.” – Unknown.

Gisa Kusserow-Hanson

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Born and raised in Berlin, Germany, Gisa move to the U.S.A. after the higher education program in the Tourism Sector (travel agency and tour operator). Gisa joined AlliedTPro as General Manager for Florida in 2005 managing all day to day needs of the Orlando office. She simultaneously lead the Southern US Groups Department in developing group product as well as and servicing leisure and MICE buyers worldwide. In 2017 Gisa joined the Product Department as Senior Product Manager for the Southeastern US States as well as the Pacific Northwest and Western Canada. She oversees FIT Hotel, Escorted Tour Series and Attraction contracting and product development for her territory. Gisa works continuously to expand the FIT portfolio of boutique and luxury hotel product as well as discovering new and unique experiences and off the beaten path itineraries in her coverage area to add to the wide range of hotel chain connectivity AlliedTPro is working with. Gisa has recently been promoted to VP of Contracting and Product Partnerships for AlliedNewWorld – the joint venture company between AlliedTPro and New World Travel. She is now leading the Product Team for both companies in an effort to expand supplier partnerships and product development.

Social Media Audits Team

Sarah Harmon

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Sarah leads the Marketing & Consumer Insights team as our Director. She received her bachelors and masters degrees from Marshall University and applies her skills in the marketing field. She loves social and web design, working with partners, and making things happen! Her favorite place to visit in West Virginia is Dolly Sods.

Paige McElroy

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Paige serves the West Virginia Department of Tourism as the Social Media Coordinator. She studied Advertising and Public Relations at WVU and has been a part of our team ever since. She loves creating Reels, connecting with partners, and traveling all over the Mountain State! Her favorite place to visit in Almost Heaven is the New River Gorge.

Please Note:

Individual appointments will take place onsite at the Charleston Coliseum & Convention Center on September 9 & 10, 2024 during the 2024 Governor’s Conference on Tourism. These meetings will be held in the afternoon, in conjunction with the breakout sessions and learning labs. You must be registered to attend the conference to book appointments. If you haven’t registered, you can do so here.

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