Tourism Industry Project To Receive $175,000 In Matching Funds To Attract Visitors To The State
CHARLESTON, W.Va. (Nov. 17, 2016) — A West Virginia Tourism Industry project has been approved by the West Virginia Tourism Commission to receive $175,000 in matching funds through the Matching Advertising Partnership Program (MAPP).
MAPP allows state tourism businesses to match their advertising dollars through partnerships with other tourism businesses and the state. Matches are based on the combined budgets of the applicants and their partners, as well as the amount of available funding. The matching funds support efforts to promote wild, wonderful destinations throughout West Virginia, increasing the number of visitors and travel expenditures to the Mountain State.
Approved requests representing tourism projects from across the state include:
Mountaineer Casino, Racetrack & Resort
Applicant funding requirement: $175,000.00; state match: $175,000.00
This well-researched program unites Mountaineer Casino, Racetrack & Resort with 3 area partners to actively target out-of-state guests through a compelling visual campaign utilizing television and internet media.