Social Media Marketing Coordinator

Charleston, WV
Posted 3/17/2020

The West Virginia Tourism Office is seeking a Social Media Marketing Coordinator to work with the Marketing & Public Relations team. The Social Media Marketing Coordinator will be responsible for the Tourism Office’s organic and paid social media strategies. Sample duties include:

  • Craft and implement an organic social media strategy that aligns closely with paid media efforts and web content
  • Produce a monthly content calendar for organic social that ties together trusted practices with creative ideas and executions
  • Work closely on the Tourism Office’s paid social efforts, including the ability to watch ad performance and make necessary adjustments to optimize ad performance and generate a strong return on investment
  • Critically analyze organic post performance and compile metrics to help drive future content and engagement across social channels and WVtourism.com
  • Post daily on the Tourism Office’s social channels and engage with relevant user-generated content
  • Demonstrate proficiency in Google Analytics and provide routine assessments on social-specific KPIs, identifying areas for growth
  • Assist with the social-specific components of the Tourism Office’s cooperative advertising program, including paid partner ads and added value posts
  • Responsible for the overall strategy behind blog content on WVtourism.com, most importantly, how that content can be transformed into actionable social posts

The successful candidate will have a minimum of one years of experience in social media marketing and demonstrate strong writing and organizational skills. A bachelor’s degree or equivalent in advertising, public relations, journalism, marketing, communications, or a related field is required.

The position will report to the Director of Marketing & Public Relations. The job is located at the capitol in Charleston and works full-time, regular business hours. Competitive pay and benefits. Some travel required.

Please email a cover letter, resume and sample one-week social media content plan for the West Virginia Tourism Office to Kara Gillenwater, Assistant to the Commissioner– [email protected].  Cover letters may be addressed to Commissioner Chelsea Ruby.