Marketing Coordinator

The West Virginia Department of Tourism is seeking a Marketing Coordinator to work with the Marketing team to assist with content creation, social execution, blog writing and community management.

Sample Duties

• Develop and plan social media content to be used on a wide range of platforms, including but not limited to Facebook, Instagram, Twitter, LinkedIn, Youtube and Pinterest  
• Closely follow social media trends to create innovative content for Instagram Reels
• Schedule and implement social media content using social media management software as well as in-platform tools
• Possess an awareness and interest in social media trends and innovative best practices 
• Execute thorough and on-brand community management communications 
• Serve as the first line of contact for social media followers, with a focus on platform management and social listening
• Monitor social media platforms and provide monthly and quarterly reports, tracking success and identifying areas of growth
• Write and create brand blog content to be shared on social media, using a content marketing, results-focused strategy 
• Provide assistance with other digital marketing platforms including but not limited to email and website 

The successful candidate will have a minimum of one year of experience in marketing, advertising or a related field, as well as experience with social media platforms and excellent copywriting abilities. A bachelor’s degree or equivalent in marketing, advertising, public relations, communications or a related field is required.

The position will report to the Director of Marketing & Consumer Insights. The job is located at the capitol in Charleston and works full-time, regular business hours. Competitive pay and benefits. Some travel required.