2022 Stars of the IndustryIt’s time again to submit your nominations for the 2022 Stars of Almost Heaven Awards! Nominations will be open until Sunday, August 14, 2022 at 11:59 PM/EST. Be sure to register for this year’s Governor’s Conference on Tourism to see if your organization will take home the prize.
The annual Stars of Almost Heaven Awards are an opportunity for the West Virginia Department of Tourism to recognize industry partners across the state for their achievements in advertising, marketing and public relations, as well as their contributions to the tourism industry in West Virginia.
Advertising and Public Relation Categories
Overall Earned Media
This award is presented to the industry partner with the best earned media coverage — from television and radio to print news, feature stories and social posts. Share with us how your organization was showcased through earned media this year.
Overall Advertising Campaign
This award is presented to the organization with the most creative advertising campaign—including print, radio, television and web.
Overall Marketing Campaign
This award is presented to the organization with the most creative marketing strategy.
This award is presented to the writer of a print article or editorial—not to include advertorial material provided through cooperative advertising projects/special sections.
This award is presented to the publication with the best print/photography layout—not to include advertorial material provided through cooperative advertising projects/special sections.
This award is presented to the organization that employs social media across multiple platforms as a key component of its marketing strategy.
This award is presented to the organization whose website includes creative content, captivating imagery and innovative online features.
This award is presented to the best single or multi-partner group ad from the cooperative advertising program. Submissions can include print, digital, broadcast, radio and out-of-home.
INDUSTRY RECOGNITION CATEGORIES
Governor’s Award for Regional Cooperation
This award is presented to a group of individuals, communities or organizations that have initiated regional tourism development efforts involving two or more parties. These groups will have demonstrated cooperation or collaboration across county lines in order to strengthen the region’s identity as a travel destination.
Spirit of West Virginia Award
This award is presented to a community or organization that has promoted West Virginia tourism development and enhanced community spirit while preserving the state’s cultural, historical or natural heritage and beauty. Emphasis is given to volunteer and community efforts.
The Mountain State Award
This award recognizes an event or facility that stands above the rest in excellence in programming (types and number of activities for tourists) quality, distinctiveness, marketing efforts and/or attendance and impact on the state’s economy and/or image.
West Virginia Community Tourism Development Award
This award is presented to a community or organization that has enhanced its local resources through multi-business cooperatives, creative and innovative development efforts. Emphasis is given to business-oriented development.
West Virginia Tourism Oshel Craigo Lifetime Achievement Award
This award is presented to an individual who has demonstrated continued leadership for a significant period of time or substantial contributions to the growth and success of West Virginia’s tourism industry. This individual is considered the “best of the best” in the industry. Note: This award is not awarded every year.
West Virginia Tourism Professional of the Year Award –
This is presented to an individual who has made an outstanding and significant contribution to West Virginia’s tourism industry, through exceptional job performance, leadership in the industry or development and improvement of tourism facilities and activities. While the panel is encouraged to consider career contributions, emphasis will be placed on contributions during the past year.